In the early 1990’s the Cavalleri villa was therefore purchased by the family of Vittorio Moretti, chairman of the Terra Moretti Group. This major group now boasts 11 companies, which are active in the construction sector (Moretti Industria delle Costruzioni and subsidiaries), the wine trade (the Bellavista and Contadi Castaldi wineries in Franciacorta, and Petra and Tenuta La Badiola wineries in Tuscany), the nautical industry (the Maxi Dolphin boatyard), and the hospitality segment with L’Albereta resort in Franciacorta and L’Andana in the Tuscan Maremma.
L’Albereta’s success is largely down to Vittorio Moretti’s eldest child, Carmen. She had dreamed of developing a hotel complex dedicated to satisfying the whims of its guests since childhood when, travelling with her parents, she had been enchanted by similarly charming guesthouses and relais where every last detail made her feel as welcome and important as when visiting the houses of friends: from the décor to service, from the landscape to the cooking. And it was her passion for the cuisine and food culture that led her to involve Gualtiero Marchesi, unquestionably Italy’s top chef, in L’Albereta project. So L’Albereta became the “house” of Maestro Marchesi for more than 20 years, until the end of 2013.
She suggested him this idea one evening in his Milan restaurant, during a dinner with her father and a common friend, Gianni Brera, one of the most famous and appreciated Italian writers and journalists. When the Maestro visited the villa, its undoubted charm convinced him that L’Albereta would be the perfect setting for his creations, and he promptly moved across from Milan together with his team.
L’Albereta therefore opened its doors for the first time on 23 September 1993 with its first 9 rooms located in the Leone’s House and the Bellavista Tower.
The years that followed have been intense and full of important landmarks: in 1997 the authoritative American guide Andrew Harper’s Hideway Report named L’Albereta as best resort together with just 4 others in Europe; 1999 was marked by the official entry into the Relais & Chateaux guide and by the creation of the Third Millennium Sculpture Park, whilst 2003 saw the opening of the new Espace Chenot. More recently, 2008 proved to be an important year, full of awards and recognitions. The SPA Guide 2008, a supplement with the October issue of English magazine Tatler, listed the L’Albereta SPA, Espace Chenot, among the 101 best spas in the world. The Condé Nast Johansens Award for Excellence 2009, meanwhile, awarded L’Albereta for the “Most Outstanding Service” for the Europe and Mediterranean area. Last but not least, the November issue of the Sunday Times Travel Magazine, a monthly supplement of England’s famous Times newspaper, featured L’Albereta among the cream of the international hotel industry, including it in its list of the best 100 hotels in the world.
A history marked by continuous and constant evolution, therefore, that has seen L’Albereta increase its number of rooms up to the current quota of 57, including 9 suites and 9 junior suites, located now in five buildings: the original country house with the Torre Bellavista, the more recent Contadi Castaldi and Casa Leone, home to the farmer of the original owners of the villa, and the new Torre del Lago, opened in 2003 together with the new SPA.
L’Albereta’s is therefore a long and fascinating history, written on the pages of a book that time has never cast aside.
Most Excellent Hotel SPA, Condé Nast Johansens Award
Most Excellent Luxury SPA Hotel, Condé Nast Johansens Award
Most Outstanding Service, Condé Nast Johansens Award
“The 101 Best SPA in the World”, Tatler Spa Guide
"Premio accoglienza essere Franciacorta", Strada del Franciacorta
“101 best hotels category”, Tatler Travel Guide
“Die besten Hotels der oberitalienischen Seen 2000”, Der Feinschmecker
“Silver Merit Award”, Golden Bell Public Relations
“Grand Award”, Andrew Harper’s Hideway Report